• Digital Marketing Specialist

    Job Locations US-IA-Norway
    Req No.
    2018-1723
    Category
    Marketing
    Type
    Regular Full-Time
  • Overview

    **When applying with Frontier Coop, it is not necessary to enter work history on application form if resume is uploaded.


     

    SUMMARY

     

    As the digital arm of our brand-specific marketing engagement team, you’ll collaborate with content and design team members to create meaningful ways to connect our brand to consumers. Then you’ll lead the development and implementation of those connections via various digital consumer touchpoints, including owned and paid social media, mobile, email, influencers and other digital platforms.

     

    ESSENTIAL DUTIES AND RESPONSIBILITIES

     

    • Collaborates closely with the marketing engagement team to develop and create consumer experiences across multiple digital platforms, identifying and establishing objectives and strategies for each.
    • Manages and monitors paid digital marketing activities.
    • Develops integrated content calendar for all digital platforms, ensuring on-time delivery for publishing.
    • Manages and monitors content and consumer engagement on all social media platforms.
    • Spearheads production of digital asset development across content, creative and third-party resources (agency, influencers, freelancers, etc.).
    • Analyzes marketing and content performance, using data insights to recommend continuous improvements.
    • Additional roles as required, to be determined by the director of marketing engagement.
    • Consistently initiate new marketing ideas, projects, process improvements, and test and learn strategies.
    • Strives to reduce waste, recycle products whenever possible and re-use resources when practical.
    • Works safely at all times, follows safety rules and policies and participates in scheduled training.
    • Reports injuries and near misses promptly and in required detailed format; proposes corrective action.
    • Other duties as assigned.

     

    SUPERVISORY RESPONSIBILITIES

     

    This job as no supervisor responsibilities

     

    QUALIFICATIONS

    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

     

    EDUCATION and/or EXPERIENCE

    Bachelor’s Degree (B.A.) in business, communications or marketing; 1-2 experience in producing email campaigns, websites and digital advertising. Google Analytics Individual Qualification, Facebook Blueprint certification and Google Awards certification preferred. 

     

    LANGUAGE SKILLS

    Ability to read, analyze, and interpret            such items such as general business periodicals, professional journals, technical procedures or simple governmental regulations. Ability to write reports, business correspondence, or procedure manuals. Ability to effectively present information and respond to questions where a certain degree of tact and discretion is needed.

     

    QUANTITATIVE SKILLS

    Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio and percent and to draw and interpret graphs.   

            

    OTHER SKILLS AND ABILITIES

    • Ability to successfully run, optimize and manage digital marketing campaigns that includes social media, email, mobile experiences, Google and influencers. 
    • Experience with email software and website content management systems.
    • Ability to work with cross-functional teams to manage multiple projects.
    • Experience with Google Analytics and advertising reporting.
    • Experience with HTML, CSS

     

    PHYSICAL DEMANDS

    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    While performing the duties of this job, the employee is regularly required to sit; use hands and/or fingers to type, handle, or feel; and talk or hear. The employee frequently is required to view a computer monitor or video display. The employee is occasionally required to stand or walk.

    Specific vision abilities required by this job include close vision and color vision, necessary for the evaluation of advertising, labeling and other design projects.

     

    WORK ENVIRONMENT

    The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    The noise level in the work environment is usually moderate.

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